Eyeliner Tube must be exquisitely and uniquely packaged to show its own characteristics. Therefore, cosmetics generally depend on packaging in order to sell well. From the consumer's point of view, first of all, we should attract consumers' attention, and then trigger consumers' desire to buy. That is, only when the eyeliner tube packaging attracts people's attention, a series of future behaviors will occur. According to the study of human eye movements, people respond to color the fastest. The power of packaging may depend on how to reconcile the color contrast, so that it is lively and eye-catching in the store, and soft and not dazzling after buying it. When consumers are attracted by advertisements to stop and linger in front of cosmetic display shelves. If packaging makes it buy, then this packaging design is a failure.
In people's daily life, cosmetics are becoming an essential item. Eyeliner tube beautifies life, and at the same time, it also forms a consumer market which contains huge business opportunities and cannot be ignored. Various skin care concepts are emerging one after another, and various packages are dazzling. Many products sell not only efficacy but also fashion and culture. Fashion and culture of cosmetics are usually what we call taste. How to reflect the taste of eyeliner tube, besides product advertising and product counter display, packaging is an important link. Proper packaging can not only stimulate consumers' senses directly, but also reflect the taste of products incisively and vividly. Therefore, as the "coat" of products, my packaging should not only have the function of containing and protecting products, but also have the function of attracting purchases and guiding consumption.