The idea behind Swiss Made Direct appeared more than ten years ago in a most spontaneous way. We were talking with our foreign friends, but also with other people who were visiting Switzerland. They were delighted with Swiss products. The high quality, design, and originality were the main reasons for their excitement. And all of them had the same comment: “Everything is excellent, but we can’t order these products in our countries.’’ And then, the idea has been born. We’ve decided to open a small online shop with the authentic and influential Swiss brands in one place and to offer them to all the people around the world.